Brand identity is critical to any business success. Not just a logo, color, or design, but the sum of these that help convey your business’s personality, stability, and credibility to consumers. Knowing when to tinker with a successful branding scheme takes a keen eye.
Evan Feldman, owner of Doughnuttery, a popular store located in Chelsea Market in New York City, recently expanded his business to a new location in the Columbus Avenue subway station. He tapped the creative team at VMG Creative to carefully tweak the branding to create a warmer, more upscale feel.
... Read More
If you love furniture, there’s no better place than High Point, North Carolina, during Market Days. The excitement is electric as more than 75,000 people descend on the Piedmont region to browse and buy everything from sofas and settees to vanities and trestle tables. Showrooms are decked out with the finest furniture and fabrics, and many offer food and drinks hoping to entice shoppers to linger just a bit longer.
... Read More
Design trends get a lot of play in January as we try to figure out what’s hot and what’s cooling off. One trend we see holding steady is the rustic/modern blending of both old and new elements.
Our friends at Wolf & Wing Interior Design embrace this style and often use barn lights to add a classic but clean look to a space. The design team recently transformed a turn-of-the-century space that once housed a shoe store into a modern restaurant with plenty of rustic elements for interest. Located on the South Shore of Long Island, the restaurant, called Flight, is casual and comfortable but with a more sophisticated atmosphere than other area bars and... Read More
With the holidays in the rear view mirror and the new year upon us, it’s fun not only to reflect on the past 12 months but to look ahead and plan for 2017. Many people use post-holiday weeks to take stock in their home — to see what needs repairing, refreshening, or a major overhaul. When it comes to finding inspiration for your home renovation projects, the choices can be overwhelming.
Pinterest is one of our favorite places to find inspiration and capture images for home design, lighting, and other décor. Today, we’re taking a look back at some of our most popular pins from the Barn Light Electric Pinterest boards to see what trends might be... Read More
The words warmth and elegance are rarely used to describe an office. But when Luke Dubbeldam designed the office spaces for a client in the seed potato business, he suggested copper pendants to bring those very characteristics to this busy work space.
“The design direction for the project was a warm industrial style,” says Luke, owner of Iron and Wood in Edmonton, Alberta, Canada. “We wanted simple, good, solid materials to be evident — copper, hot rolled steel, alder, Douglas fir.”
... Read More